Dosen't sound right. I have been using Halogens since they were illegal. Failed inspection here in NJ for several cards back then. The writing on the face has always read left to right on my cars. Haven't gotten around to the Camaro bulbs yet. Since this is a high & low beam bulb, when you hit the high beam, does the beam move up or to the side?
If it goes up like it should, I wouldn't worry about the text, or find a brand that has the text the way you like it.
If it goes to the side something is wrong that needs to be fixed.