Hugger Month: 1968 Custom Camaro Promotional Advertising Campaign

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February 1968

1) Montreal Chevrolet Dealers: The Montreal Star (Quebec) February 17, 1968
2) Beasley Cross Chevy Land: The Daily Independent (NC) February 18, 1968
3) Economy Chevrolet: The Cincinnati Enquirer (OH) February 19, 1968

newspapers.com

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February 1968

1) Cass Chevrolet: The Plattsmouth Journal (NE) February 19, 1968
2) Wolf Chevrolet: Belvidere Daily Republican (IL) February 19, 1968
3) Wolf Chevrolet: Belvidere Daily Republican (IL) February 20, 1968
4) Schott's Sun Chevrolet: The Cincinnati Post (OH) February 21, 1968

newspapers.com

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February 1968

1/2) Smith Chevrolet: The Times (IN) February 25, 1968
3) Beasley Cross Chevy Land: The Daily Independent (NC) February 25, 1968
4) John Geer Chevrolet: The Sacramento Bee (CA) February 25, 1968

newspapers.com

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February 1968

1) Fitzpatrick Chevrolet: Contra Costa Times (CA) February 25, 1968
2) Poudre Valley Motors: Fort Collins Coloradoan (CO) February 27, 1968
3) Banks Chevrolet: Concord Monitor (NH) February 27, 1968
4) Berg's Chevrolet: The Dunn County News (WI) February 28, 1968

newspapers.com

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February 1968

1) Sauder Chevrolet: Lancaster New Era (PA) February 28, 1968
2) Wolf Chevrolet: Belvidere Daily Republican (IL) February 28, 1968
3) Park Avenue Chevrolet: The Montreal Star (Quebec) February 28, 1968

newspapers.com

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March 1968

Some Chevrolet dealers continued the Hugger Month promotion into the month of March 1968.

1) Tyrrell Chevrolet: Arizona Daily Sun (AZ) March 1, 1968
2) Fitzpatrick Chevrolet: Concord Transcript (CA) March 1, 1968
3) Rapids Chevrolet: The Gazette (IA) March 3, 1968
4) Bove Chevrolet: Newport Daily News (RI) March 5, 1968

newspapers.com

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March 1968

1) Colliau Chevrolet: South Pasadena Review (CA) March 6, 1968
2) Tyrrell Chevrolet: Arizona Daily Sun (AZ) March 7, 1968
3) Rapids Chevrolet: The Gazette (IA) March 7, 1968
4) Nehls Chevrolet: The Marshall News Messenger (TX) March 10, 1968

newspapers.com

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March 1968

1) Bove Chevrolet: Newport Daily News (RI) March12, 1968
2) Henderson's Chevrolet: The Muscatine Journal (IA) March 13, 1968
3) Rapids Chevrolet: The Gazette (IA) March 14, 1968
4) Tyrrell Chevrolet: Arizona Daily Sun (AZ) March 15, 1968

newspapers.com

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March 1968

1) Wolf Chevrolet: Belvidere Daily Republican (IL) March 25, 1968

newspapers.com

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April 1968

One dealership called April 1968 Hugger Month.

1) DeNooyer Chevrloet: The Holland Evening Sentinel (MI) April 20, 1968

newspapers.com

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May 1968

The month of May 1968 was the last month where a couple of dealers mentioned Hugger Month in their newspaper ads.

1) Intermountain Chevytown: Idaho State Journal (ID) May 5, 1968
2) DeNooyers Chevrolet: Battle Creek Enquirer (MI) May 13, 1968

newspapers.com

[SMKZ28]

Apparently a newspaper article about Hugger Month appeared on page 58 of the February 1, 1968 issue of the New York Times.  Philip H. Dougherty was the author and it was entitled "Advertising Big Push is On for the Hugger."  Unfortunately, this particular newspaper is not part of newspapers.com and you have to have a subscription to the New York Times to see it.  If anyone has an online subscription to the New York Times perhaps they can download it and post a larger version of the clipping here.  Thanks!

https://www.nytimes.com/1968/02/01/archives/advertising-big-push-is-on-for-the-hugger.html

[GMAD_Van Nuys]

I'll always remember riding my bike through Owen Keown Chevrolet and having the salesman offer to sell me a new 1969 Z28 Camaro for $2700.  Thanks for posting the ad!

[SMKZ28]

I'll always remember riding my bike through Owen Keown Chevrolet and having the salesman offer to sell me a new 1969 Z28 Camaro for $2700.  Thanks for posting the ad!

No problem.  What a cool memory!