February 1968 was touted by Chevrolet through-out the United States and Canada as “Hugger Month.” This advertising campaign was meant to promote newly available, mid-year options on the 1968 “Customized Camaro,” including four newly available colors. These included Rally Green, Bronze, British Green and Le Mans Blue. The last three were colors previously only available on the Corvette. According to promotional material, Chevrolet stated that Hugger Month is, “our way of telling you how you can customize any Camaro with sports features you can order.” One of these was the newly available “rear-deck spoiler.”
As part of the campaign, some dealers were giving away a 1968 Camaro and some were giving away Polaroid cameras.
This is a promotional mailer sent out to prospective purchasers.
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