As long as the oil meets the intended spec, just choose your favorite brand. The pics below are out of the '69 Chassis Service manual.
I've historically used Valvoline, and GM posi additive, which I think is still available from your local GM dealer (although the formulation has changed from what it was many years ago). At some point in time, GM changed from whale oil to either a petroleum blend, or semi-synthetic likely by now. Either way, pos clutch plate life (and performance) depends on the correct additive and amount.
Regards,
Steve