Back in the 1960's domestic automobile manufactures participated in a competition for new model year cars that would test their acceleration, braking and fuel economy. When Chevrolet introduced the Camaro for the 1967 model year the contest was known as the Union/Pure Oil Performance Trials. In 1967 they were held on January 14-18 at Daytona International Speedway in Daytona Beach, Florida. The trials were sponsored by the Union Oil Company of California and its Pure Oil Division. It was sanctioned and supervised by NASCAR. In addition to Impala, Chevelle SS 396, Chevy II and Corvair, Chevrolet provided two 1967 Camaros with 327 V-8 engines and 4-speed manual transmissions. These two Camaros participated in Class IX (Sport Compact) against two Ford Mustang 2+2's, a Plymouth Barracuda, a Dodge Dart GT and a Rambler American Rogue. While the Ford Mustang won the class with more total points, Chevrolet chose to promote the Camaros win in the acceleration tests in both a brochure and several newspaper advertisements. Both
Motor Trend and
Popular Science magazines ran articles on the trials in their respective April 1967 editions.
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