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Model Specific Discussions => Promotional Events and Concept Cars => Topic started by: SMKZ28 on April 27, 2023, 04:04:34 PM

Title: 1967 Camaro Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:04:34 PM
Back in the 1960's domestic automobile manufactures participated in a competition for new model year cars that would test their acceleration, braking and fuel economy.  When Chevrolet introduced the Camaro for the 1967 model year the contest was known as the Union/Pure Oil Performance Trials.  In 1967 they were held on January 14-18 at Daytona International Speedway in Daytona Beach, Florida.  The trials were sponsored by the Union Oil Company of California and its Pure Oil Division.   It was sanctioned and supervised by NASCAR.  In addition to Impala, Chevelle SS 396, Chevy II and Corvair, Chevrolet provided two 1967 Camaros with 327 V-8 engines and 4-speed manual transmissions.  These two Camaros participated in Class IX (Sport Compact) against two Ford Mustang 2+2's, a Plymouth Barracuda, a Dodge Dart GT and a Rambler American Rogue.  While the Ford Mustang won the class with more total points, Chevrolet chose to promote the Camaros win in the acceleration tests in both a brochure and several newspaper advertisements.  Both Motor Trend and Popular Science magazines ran articles on the trials in their respective April 1967 editions.   

http://www.pilotcarregistry.com/rare-vintage-photos.html 
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:06:25 PM
Chevrolet Brochure

worthpoint.com
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:10:47 PM
Chevrolet newspaper advertisement

1/2) Binghamton Press (NY) January 24, 1967

https://fultonhistory.com/Fulton.html
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:13:41 PM
Chevrolet newspaper advertisement

1/2) Polk County Motor Company: Polk County Enterprise (TX) February 9, 1967

https://texashistory.unt.edu/
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:16:02 PM
Chevrolet newspaper advertisement

1/2) Polk County Motor Company: Polk County Enterprise (TX) February 16, 1967

https://texashistory.unt.edu/
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:22:26 PM
Articles

1) Winkler County News (TX) January 29, 1967
2) The Shiner Gazette (TX) February 9, 1967
3) Polk County Enterprise (TX) February 9, 1967
4) Forsyth County News (GA) February 16, 1967

1-3) https://texashistory.unt.edu/
4) https://gahistoricnewspapers.galileo.usg.edu/
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:26:35 PM
Union/Pure Oil advertisement

1) San Bernardino Sun (CA) January 17, 1967

https://cdnc.ucr.edu/
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:27:56 PM
Union/Pure Oil advertisement

Ebay
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:30:49 PM
Folder of Press Releases

worthpoint.com
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:32:58 PM
Brochure of official results produced after the trials ended.

ebay.com
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:34:32 PM
Brochure of official results produced after the trials ended.

ebay.com
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:35:46 PM
Brochure of official results produced after the trials ended.

worthpoint.com
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:37:22 PM
Article in April 1967 issue of Popular Science magazine

etsy.com
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:39:43 PM
Ford advertisement touting their overall win against the Camaro and others in the sport compact class (Class IX).

1/2) San Bernardino Sun (CA) February 22, 1967

https://cdnc.ucr.edu/
Title: Re: 1967 Chevrolet Participation in Union/Pure Oil Performance Trials Daytona 1/67
Post by: SMKZ28 on April 27, 2023, 04:41:14 PM
Ford Thunderbird participating in the acceleration test on pit lane of the superspeedway.

amazon.com